1. Introduction
This Cookie Notice explains how New Roads Collective Limited (“NR”, “we”, “us”, or “our”) uses cookies and similar technologies on our website and web application (the “Service”). It describes the types of cookies we use, why we use them, and how you can manage your cookie preferences.
This notice should be read alongside our Privacy Policy and Terms & Conditions.
NR is a company registered in England and Wales with company number 16063082 and registered office at 85 Great Portland Street, First Floor, London, United Kingdom, W1W 7LT.
If you have any questions about this notice, please contact us at [email protected].
2. What are cookies?
Cookies are small text files that are downloaded to your device when you visit a website. They help the website function properly, improve performance, and provide information to the site owner.
Cookies can be session cookies (deleted when you close your browser) or persistent cookies (stored on your device until deleted or expired).
3. How we use cookies
NR uses cookies and similar technologies for the following purposes:
(a) Strictly necessary cookies
These cookies are essential for the operation of the Service and enable core functionality such as: Logging in and managing user sessions. Securing access to your account. Load balancing and site performance.
These cookies do not require user consent and cannot be disabled through our cookie banner.
(b) Analytics cookies
We use Google Analytics to collect anonymous information about how visitors use our web app, such as: Which pages are visited most frequently; How users interact with features; and Technical data such as device type and browser version.
These cookies help us improve the Service. We only set these cookies with your consent.
Example cookies: – _ga and _gid (Google Analytics) – used to distinguish users and analyse traffic patterns.
(c) Affiliate tracking cookies
NR participates in affiliate programmes that use tracking cookies to record when users access third-party services through our links. These cookies ensure that NR receives appropriate credit or commission for referrals.
Affiliate cookies do not collect personal identifiers but may store anonymised reference IDs. We only use these cookies with your consent.
(d) Security and fraud prevention cookies
We use limited cookies and IP tracking technologies to detect misuse of the Service, including attempts to circumvent limits on User Accounts or to automate access. These are processed under NR’s legitimate interests in maintaining platform integrity and preventing abuse.
4. Legal basis for using cookies
Under the UK GDPR and Privacy and Electronic Communications Regulations (PECR):
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- Strictly necessary cookies are exempt from consent.
- Analytics and affiliate cookies are set only where you provide explicit consent.
- Security and fraud prevention cookies are processed under legitimate interests.
5. Managing cookies
You can control or disable cookies through:
- Cookie banner – When you first visit our site, you will see a banner allowing you to accept or manage optional cookies. You can change your preferences at any time.
- Browser settings – Most browsers allow you to block or delete cookies. Instructions can be found via the Help section of your browser.
- Google Analytics opt-out – You can prevent Google Analytics from collecting data by installing the Google Analytics Opt-out Browser Add-on.
Please note that disabling cookies may affect the functionality of the Service.
6. Data retention
- Session cookies are deleted when you close your browser.
- Persistent cookies (e.g., Google Analytics) are retained for up to 24 months unless deleted earlier by you.
- IP tracking data used for fraud prevention may be retained for up to 12 months.
7. Updates to this notice
We may update this Cookie Notice from time to time to reflect changes in law, technology, or our cookie usage. Updates take effect immediately upon publication. The “Last updated” date at the top of this page will always reflect the latest version.
8. Contact us
If you have any questions or concerns about our use of cookies, please contact:
Email: [email protected]
Address: New Roads Collective Limited, 85 Great Portland Street, First Floor, London, United Kingdom, W1W 7LT
End of Cookie Notice
© 2026 New Roads Collective Limited. All rights reserved.
