APEX Supercar Club

Speed. Sound. Scenery. Shared obsession. That’s what APEX Supercar Club delivers, not as an occasional treat, but as a lifestyle. A rolling celebration of performance, freedom, and the people who live for it. And it’s why we’re proud to call them partners.

Founded by a group of like-minded supercar lovers at the age of just 16, APEX Supercar Club first event took place at Plumpton Pub, featuring a modest gathering of cars, as part of a cars and coffee gathering. Today it has quickly become one of the most exciting automotive communities in the UK. From expertly planned drives across Europe to exclusive events at some of the UK’s most iconic venues, APEX is built around driving and the memories made along the way.

What we admire about APEX is the level of curation. Every route, every venue, every partner is carefully considered. The cars might be the starting point, but the experiences go deeper: track sessions, fine dining, private collections, hidden driving roads that seem hand-built for spirited mornings. The club handles the logistics, so members can focus on what matters, driving hard, eating well, laughing louder, and arriving somewhere unforgettable.

At New Roads, we believe the journey is what transforms the destination, and APEX embodies that belief. Their commitment to curating moments that matter mirrors our own mission: to make every drive hyper-personalised, memorable, and meaningful. Whether it’s a spirited blast through the Brecon Beacons or an alpine ascent in the Dolomites, APEX members drive with intent, and with us, now they can drive with even more purpose.

As official partners, we’re joining forces to enhance the road trip experience: exclusive route planning, bespoke content, and co-hosted events that bring our two communities together on tarmac worth talking about.