Charles & Dean

At New Roads, we believe every great drive starts long before the engine fires into life. It begins with your car and the right decisions behind it. That’s why we’re proud to partner with Charles & Dean, a leading specialist in bespoke vehicle finance.

This partnership is rooted in genuine experience and it’s through that personal relationship that we’ve come to understand the quality of their service. From first conversation to final agreement, their approach is refreshingly straightforward, deeply knowledgeable, and built entirely around the customer. It’s exactly why partnering with them felt like a natural step.

Founded in 2011, Charles & Dean began as a high-end car sourcing company before quickly identifying a gap in the market, a need for transparent, flexible finance solutions delivered with exceptional service. Today, they’ve grown into a highly respected brokerage, working with a panel of trusted lenders to secure competitive rates and tailored terms for every client.

Their philosophy is simple: finance should work for you, not the other way around. Whether you’re securing your first dream car or expanding a carefully curated collection, Charles & Dean provides bespoke vehicle finance solutions designed around your individual needs and ambitions.

For drivers, this offers a compelling alternative to traditional dealership finance. Instead of one-size-fits-all packages, Charles & Dean source the most competitive options available from their panel while guiding you through the process with clarity and expertise. It’s a service built on trust, transparency and long-term relationships, reflected in their growing reputation across the automotive community.

Dean Clarke, Head of Sales at Charles & Dean, said:
 “At Charles & Dean, we’re passionate about helping people turn their automotive goals into reality through tailored finance solutions. Partnering with New Roads is a natural fit. We’re both focused on enhancing the driving experience, whether that’s getting you into the right car or helping you discover the perfect road to enjoy it on.”

Together, New Roads and Charles & Dean are making the journey from aspiration to experience more seamless than ever, helping drivers like you get behind the wheel with confidence, and then showing them exactly where to go next.

Charles & Dean Finance is a trading name of Charles and Dean Ltd, authorised and regulated by the Financial Conduct Authority (FRN 653592). We act as a credit broker, not a lender, and will receive commission from lenders for successful introductions. Registered in England & Wales at 2 The Granary, Copthill Farm Enterprises, Uffington, Stamford, PE9 4TD. (07924225)