EVO MAGAZINE

Every car enthusiast has a story about evo. A first review that stayed with them. A group test that changed their perspective. A photograph that made them fall in love with a machine they hadn’t even heard of the day before. Since 1998, evo has been the standard for how we talk about, think about, and celebrate the thrill of driving.

 

That’s why we’re incredibly proud to announce evo as a launch partner for New Roads.

 

Recognised globally as the world’s leading sports, performance and premium automotive media brand, evo has established a reputation for publishing excellence, trusted by drivers, respected by the industry, and admired by generations of enthusiasts. It’s a brand that doesn’t just test cars, it immerses readers in the full emotional and mechanical experience. From Le Mans legends to B-road heroes, evo puts its audience in the driver’s seat, across print, digital, video and events.

 

The partnership between evo and New Roads is about a shared obsession with what makes a drive truly great. We both believe in curating meaningful experiences for people who care deeply about the road, the car, and the connection between the two.

 

Through this collaboration, New Roads users will gain something truly special: first-person editorial from evo’s legendary road testers, reviewing and reflecting on the very drives our platform curates. You’ll be able to enjoy personal perspectives and expert reviews from some of your favourite evo journalists, people who’ve driven it all, and who know how to translate every corner, crest and camber into language that stirs the soul.

 

“Partnering with New Roads felt like a natural step for evo. Their use of AI to uncover and personalise the UK’s greatest driving routes means more enthusiasts can experience the kind of roads we’ve celebrated for decades. It’s about making the thrill of driving more accessible, more discoverable, and ultimately more rewarding.”

Stuart Gallagher, Editor-In-Chief, evo Magazine

 

It’s hard to overstate the cultural weight evo carries. Its car reviews are among the most trusted in the world, not just for their technical insight, but because they’re written with true enthusiasm, rigour and clarity. Their reputation is built on not pulling any punches, and that’s exactly what has earned them the respect of both drivers and manufacturers alike.

 

But evo is more than verdicts. It’s a multi-platform brand that places its readers behind the wheel of every car they drive, with award-winning photography,cinematic video, and the kind of editorial depth and insight that others only aim for. Whether it’s a first cross-continent drive in a new hypercar, or a Sunday morning reflection on a motoring icon, evo captures the emotional core of performance driving.

 

As our partner, evo will help us elevate aspects of the New Roads journey, not just showing you where to drive, but why it matters.

 

Together, we’re creating a space where curated routes meet world-class editorial — giving drivers not just the tools to plan the perfect journey, but the insight and inspiration to make every mile matter.