First Point Insurance

At New Roads, we believe the best partnerships are built on trust, shared values, and a genuine understanding of the people we serve. That’s exactly why we’re delighted to welcome First Point Insurance as an official partner.

This relationship is more than a commercial collaboration, it’s one built on years of personal experience. Steve and Sian have trusted First Point to insure their own cars for many years, and in that time have come to know Andy, Ellie and the wider team well. Time and again they’ve delivered incredible service, combining deep expertise with a genuinely personal approach that is increasingly rare in the insurance world. It’s exactly the kind of relationship you want when you’re trusting someone to protect something you truly care about.

Founded in 1998 and based in Northamptonshire, First Point Insurance was created with a clear vision: to build a specialised brokerage that delivers exceptional customer service while also creating a rewarding environment for its team. More than 25 years later, those founding principles still guide the business today.

Under the continued leadership of founders Andrew and Julian, alongside a dedicated management team and more than 55 staff, First Point has grown into a trusted lifestyle-based insurance provider serving affluent individuals across the UK. Their focus is simple. Delivering bespoke insurance solutions designed around the unique needs of clients with high-value possessions, properties and cars.

For our community of drivers, their expertise in performance and luxury vehicles is particularly valuable. First Point has been insuring performance and supercars for approaching 30 years, meaning they understand the nuances, risks and responsibilities that come with owning extraordinary machines. Rather than offering one-size-fits-all policies, they specialise in tailored protection designed to truly perform when it matters most.

Their approach clearly resonates with customers. Over 75% of new clients come through recommendation, and the company proudly retains more than 93% of policies at renewal, a testament to the quality of service they consistently deliver.

Beyond insurance, First Point is also deeply embedded in the enthusiast community. They are the headline sponsor of Supercar Fest, an event we absolutely love and have attended since its second year. It’s one of the standout gatherings in the UK automotive calendar, and the First Point team always puts on a fantastic show. If you’re attending as a customer or guest, you can expect a brilliant day surrounded by great cars and even better company.

Andrew, co-founder of First Point Insurance, said “At First Point we’ve always believed insurance should be personal, knowledgeable and built around the lifestyle of our clients. Partnering with New Roads feels like a natural fit – both businesses share a passion for the driving experience and the community that surrounds it. We’re excited to support a platform that helps enthusiasts discover incredible journeys while knowing the right protection is in place.”

Together, New Roads and First Point Insurance are helping drivers enjoy the road ahead with confidence.