SW1 Social

When we talk about great driving experiences, it’s never just about the cars – it’s the people who gather around them, the conversations sparked in car parks at sunset, and the warmth of familiarity between strangers who share a passion. That’s why we’re genuinely excited to announce our partnership with SW1 Social, a London-based automotive collective built around exactly this kind of spirit.

Founded and run by Elliot Remington, SW1 Social isn’t your typical car club. From their meets in the heart of SW1 to scenic drives and weekend roll-outs, what defines SW1 Social is its welcoming, friendly and delightfully relaxed atmosphere. A place where you don’t need to “belong yet” to feel like you’re among friends. Enthusiasts of all kinds, from classic Porsche lovers to modern supercar aficionados, find something to enjoy in these meet-ups.

There’s no gatekeeping, and there’s an unmistakable sense that everyone’s there because they simply love cars. Elliot’s approach has always been about creating a genuine community and safe, well-organised events where authentic connections happen as naturally as stopping in amazement every time you seen a Lamborghini.

For New Roads, this partnership is a perfect alignment. Both communities share an appreciation for great routes, shared experiences, and the joy of discovery. In the months ahead, we’ll be working with SW1 Social on curated events, co-hosted drives and exclusive opportunities for members of both communities. Opportunities designed to bring people together, not just the cars.

We’re super excited for this collaboration and we can’t wait to see where the road takes us next.